Oakley's Product Obsession - Challenger Brand

The video shows clearly that Oakley and it's founder Jim Jannard were on a mission to make the best product for the professionals and consumers that loved action sports. Their quality was not just OK but they strived to have products over engineered because that was who they were and never deviated from it. 

From a small brand created to sell grips and eyewear Oakley has become a $1 billion company based on the principle of having great products that overperform. Now owned by Italian Luxxotica Group the brand continues to focus on innovation and sports.

"Product obsession is primary." Jim Jannard, founder of Oakley - From the book Eating the Big Fish