Nordweg is a premium men’s leather bag company based in the mountains of Rio Grande do Sul, Brazil. The brand already held as the best product in the category needed to develop and launch many new products, also revamp it’s packaging and stationary. The project began with a discovery phase where we understood the challenges and ambitions of the team. With the market and brand insights we moved to plan the strategy, launch and editorial content needs to capture the essence of the brand.
We worked together with photographer and filmmaker Diego Cagnato and design with ForkSpoon in the U.S.A to create imagery that portrayed the beautiful heritage of the region and production craftsmanship. We also were involved in the naming and copy for the new products.
Launching new Serra Saddle Bag, which includes product design, packaging and content. The saddle bag has been featured in the best blogs and considered one of the most high end and stylish of the market.
Hotsite, video and media below:
Nordweg Saddle Bag Lading page
Bikeradar article on Nordweg x Kirschner
Worked with Forkspoon Design from the USA to create the new frontend for the Nordweg website:
Article on Nordweg new site
Worked with several influencers creating content and stories for Nordweg feeds:
Paulo del Valle