Morgan Hill Creamery crafted premium ice cream for select clientele and approached us to assess what actions they would need to take benefitting from the emerging trends in the food category. After our consumer journey analyses and our discovery framework we concluded an opportunity to offer a gourmet and a separate organic offering of ice cream. The change in strategy would require changes in visual identity, website and packaging. We commissioned Dirk Kammerzell to design these touch points. Soon after the relaunch the brand entered national retailer Whole Foods and soon after was acquired.