Irani Group one of the largest industrial companies in Brazil had been selling OEM to major retailers in the american furnishings market such as Pier 1, Target, Potterybarn among others. After a diagnostic of the company and market, together with the leadership at Irani we envisioned a brand that would combine the heritage of the Brazilian company and the sustainable practices it pioneered using renewable resources.
The challenges to enter an established market like the U.S.A were the lack of recognition of Brazilian design and environmental issues concerning Brazil. With a team of world class designers and Studio TippingSprung — Brastilo was born. The furniture distinctive and unique was inspired by the legacy of great Brazilian design and created by a selected talented team. We supervised all the steps of the process from design to prototypes, pilot run to production and operations.
Brastilo set itself apart gaining recognition from ICFF, Bergdorf Goodman and publications such as Wallpaper establishing the brand as a leader in eco commitment and "inspired by Brazil” designs. An authentic company offering unique culturally inspired furnishing.